PRIVACY POLICY

1. General Information & Data Controller

1.1 Introduction

Thank you for visiting the website of Emily’s Closet. We value your interest and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your personal information when you interact with our website.

Personal data refers to any information that can directly or indirectly identify you as an individual.

1.2 Data Controller

The entity responsible for processing personal data in accordance with the General Data Protection Regulation (GDPR) is:

Emily’s Closet
Email: canada2wear@gmail.com

The data controller determines how and why personal data is processed.

1.3 Security Measures

To ensure your data is protected, our website uses SSL or TLS encryption. This ensures that any information you send to us (such as orders or inquiries) is securely transmitted.

You can identify a secure connection by the “https://” prefix and the lock symbol in your browser.

We do not use automated decision-making or profiling that produces legal or significant effects on users.

2. Data Collection When Visiting Our Website

When you browse our website without registering or submitting information, we only collect technical data automatically transmitted by your browser (server log files). This includes:

• Pages visited
• Date and time of access
• Amount of data transferred
• Referring URL
• Browser type
• Operating system
• IP address (anonymized where possible)

This processing is based on our legitimate interest in maintaining website stability and functionality (Art. 6(1)(f) GDPR). This data is not used for other purposes unless required for security reasons.

3. Cookies

Our website uses cookies to improve usability and functionality.

Cookies are small files stored on your device. They may be:

• Session cookies (deleted after your visit)
• Persistent cookies (stored for future visits)

Cookies may collect information such as browser type, location, and IP address.

We use cookies to:

• Enable essential website functions
• Improve user experience
• Support marketing and analytics

Legal basis:

• Contract performance (Art. 6(1)(b) GDPR)
• Legitimate interest (Art. 6(1)(f) GDPR)

You can manage or disable cookies via your browser settings. Please note that disabling cookies may limit website functionality.

When you first visit our site, you will be asked to provide consent for non-essential cookies.

4. Contacting Us

If you contact us via email or forms, we collect the information you provide.

This data is used solely to:

• Respond to your request
• Communicate with you

Legal basis:

• Legitimate interest (Art. 6(1)(f) GDPR)
• Contract-related communication (Art. 6(1)(b) GDPR)

Your data will be deleted once your request has been fully handled, unless legal retention obligations apply.

5. Customer Accounts & Orders

When placing an order or creating an account, we collect personal data necessary for processing your purchase.

You may delete your account at any time by contacting us.

Your data is stored:

• For order processing
• To comply with legal obligations

After legal retention periods expire, your data will be deleted unless further storage is legally permitted.

6. Marketing & Newsletters

6.1 Newsletter Subscription

If you subscribe to our newsletter, we will send you updates about products and offers.

We use a double opt-in system, meaning you must confirm your subscription via email.

Stored data:

• Email address
• IP address
• Date/time of registration

Legal basis: Consent (Art. 6(1)(a) GDPR)

You can unsubscribe at any time via the link in the email or by contacting us.

6.2 Marketing Emails for Existing Customers

If you have made a purchase, we may send you offers related to similar products.

Legal basis: Legitimate interest (Art. 6(1)(f) GDPR)

You can opt out at any time by contacting us.

7. Order Processing & Payments

7.1 Shipping Providers

To deliver your order, we share necessary information with shipping partners.

Legal basis: Contract performance (Art. 6(1)(b) GDPR)

7.2 Payment Providers

PayPal

If you choose PayPal, your payment data will be processed by:
PayPal

PayPal may perform credit checks where necessary.

More info: https://www.paypal.com/privacy

8. Review Requests

With your consent, we may send a one-time email asking you to review your purchase.

Legal basis: Consent (Art. 6(1)(a) GDPR)

You may withdraw consent at any time.

9. Social Media Integration

Our website may include links to platforms such as:

• Facebook
• Instagram

These are integrated in a privacy-friendly way, meaning no data is transferred unless you actively click the link.

Please review their privacy policies for more information.

10. Online Advertising & Analytics

10.1 Google Advertising Tools

We use services provided by:
Google

This includes advertising and conversion tracking tools that help us measure campaign performance.

You can manage your ad preferences via Google settings.

10.2 Google Analytics

We use Google Analytics to understand website usage.

• IP anonymization is enabled
• Data is used for statistical analysis

You can opt out using browser settings or plugins.

10.3 Remarketing & Retargeting

We may display personalized ads based on your browsing behavior using tools like:

• Google Ads
• Facebook

This only happens with your consent.

11. Your Rights

Under GDPR, you have the following rights:

• Access your data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Data portability
• Withdraw consent
• File a complaint with a supervisory authority

12. Right to Object

You may object to data processing based on legitimate interests at any time.

If your data is used for marketing, you can object immediately and we will stop using it.

13. Data Retention

We store personal data only as long as necessary:

• For legal obligations
• For contract fulfillment

After this period, data is deleted.

14. Contact

If you have questions about this Privacy Policy or your data, please contact us:

Emily’s Closet
Email: canada2wear@gmail.com